DIRECT MARKETING

DIRECT MARKETING:

What Is Direct Marketing

Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used.

How Does Direct Marketing Work–

Under the direct marketing method, managers will employ various types of advertising media to interact directly with consumers. Considering the fact that mass advertising, such as on billboards or on the radio, reaches an unspecified number of people, it can be very inefficient. It is because most of the people viewing the ad are not even a part of the market for the product.

The major characteristics of direct advertising include the selection of merchandise via the use of a catalog and then ordering through the mail and delivery by similar means. It uses tools such as direct response radio, grassroots/community marketing, direct selling, direct response TV, couponing, voicemail marketing, email marketing, face-to-face selling, etc.

Benefits of Direct Marketing :

Direct marketing allows a company to promote its product or service directly to their target audience and measure the results of the campaign quickly, even in real-time. Thus, direct marketing can bring several advantages to a brand. 

SOCIAL MEDIA MARKETING WHY?
Many markets entered into a recession. This has put a squeeze on marketing budgets, affecting headcount, marketing programs, and martech tools. But astute marketing managers and leaders can see why social media marketing is important, now more than ever. THE IMPORTANCE OF SOCIAL MEDIA MARKETING: 7 STRATEGIES PROOVE SOCIAL MEDIA ROLE IN A BUSINESS SUCESS:-

1)Social media marketing builds brand reputation and loyalty. 2)-Social media data informs stronger competitive positioning.3)-Social media data creates a more customer-centric business strategy.4)-Social media marketing supports better public relations outcomes.5)-Social media marketing plays a critical role in crisis management.6)-Social commerce introduces your products and services to customers looking to buy.7)-Social media marketing supports wow-worthy customer experience.

BENEFIT OF SOCIAL MEDIA MARKETING.........................